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Unusual Partners in a Time of Coopetition - ONLINE

September 24th, 2020 1:30 PM - 3:30 PM
The Oklahoma Travel Industry Association (OTIA) has partnered with Lt. Governor Matt Pinnell to produce the 2020 Lt. Governor's Travel & Tourism Summits, this year, held virtually for the very first time! Each virtual half-day program features speakers covering a range of topics on best practices to grow tourism in your business, community or region and includes a town hall-type discussion by the Lt. Governor on travel industry development. Register here: https://tinyurl.com/yxhywweg
Hosted by: Visit Shawnee and the Citizen Potawatomi Nation
Topic: Unusual Partners in a Time of Coopetition
To paraphrase, "COVID times make strange bedfellows." While in years past, you may have looked across your county line, community, street or parking lot and saw competitors, today's savvy business owner, tourism director or community official needs to put those rivalries aside for the greater good. Renowned tourism and development consultant, Berkeley Young will lead us on an exploration of forming unusual partnerships in these unusual times. How can you better utilize your limited adverting dollars for maximum impact by working together? How can you keep visitors engaged while in your community and expand the time and dollars spent at each establishment? Mr. Young will discuss the spirit of "coopetition." Sometimes our greatest ally in recruiting new business is that same entity we have competed with for years. Join us for this fun and energizing "straight talk" session about successfully implementing partnerships in this new era.
Speaker: Berkeley W. Young, President, Young Strategies, Inc.
Twenty years of travel/tourism research, marketing, management, speaking, and retail experience. Berkeley Young specializes in destination research, planning, and strategy. Young’s travel industry experience includes management positions at a destination marketing organization, a Chamber of Commerce, a resort, and a research and planning firm. In 2004 Young formed his Charlotte, NC based company focusing on research and strategic planning for all aspects of travel destinations. Young’s firm is known for its custom-tailored approach in using research to address specific issues for DMOs. In the last fifteen years, Young has worked with over 100 destinations in thirty-four states and is a popular speaker at regional and national conferences and conventions.
Other Summits:
Tuesday, September 22nd
Hosted by: Ardmore Tourism Authority
Topic: Destination Oklahoma – Digital Drives Revenue
Speaker: Summer Kirkland, Senior Vice President & Media Advisor with Stephens Media Group
Messaging that stands out in today’s digital environment has a direct influence in the choice of options for travel and leisure. Traditional marketing messages no longer captivate audiences. A community or destination’s “virtual” appeal impacts visitor choices, resulting in increased revenue. This presentation will cover essential elements of successful destination marketing, including digital marketing, advertising, website management and branding strategies. The session will provide participants with a better understanding of the power of digital marketing and provide tips and tricks to complement current tourism trends.
Tuesday, October 20th
Hosted by: Visit Edmond
Topic: Bicycle Tourism Panel
Exploring new destinations via cycling has become increasingly popular in 2020. A combination of rural and urban bicycling encourages adventure, exercise and a healthy lifestyle. Learn how to promote your community to new visitors as they “roll in” to experience your history, public art, retail and trails. Panelists are also organizing Edmond’s first Cycle 66 capitalizing on the renewed focus on Route 66 tourism brought about by Lt. Gov. Matt Pinnell. Cycle 66 will highlight Central Oklahoma communities and businesses along the Mother Road.
• Mike Osburn, State Representative and Chair of Cycle 66
• Bill Elliott, Bike Oklahoma
• Jennifer Seaton, Visit Edmond

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